Barbara Wiedemann, Design Story Works principal

Barbara Wiedemann, Design Story Works principal

Barbara tells stories, curates experiences, develops publications and nurtures strong creative teams. She received her master's degree in design from the NC State University College of Design, and was a Phi Beta Kappa graduate of Penn State University, earning a degree in international politics.

She founded Design Story Works in the spring of 2014. Recent work includes a website "refresh" (design and content) for the American artist Thomas Sayre; producer (including project management, research, writing, and design) of a book about the wood-fired potters of Seagrove, North Carolina; and a short-form video about a nationally-respected college of design. Past projects include art museum exhibition design work; rebranding and producing publications, short-form videos, and a website for Ben Owen Pottery; upgrading corporate brand standards, collateral material, and signage for a global corporation with roots in Research Triangle Park; contemporary arts organization grant-writing assistance; book packaging projects for a number of contemporary arts exhibition catalogues, family geneology, and history books; and designing books (interiors) about art museum exhibitions in the age of black power and about the visual arts in the black diaspora.

In 2013/2014, Barbara co-curated the Porsche by Design: Seducing Speed exhibition at the NC Museum of Art with guest curator Ken Gross. Roughly 90,000 visitors celebrated the art of the automobile in the midst of 22 rare Porsches gathered from museums and private collections in Asia, Europe and North America. Previously, she pulled together a team of creative professionals as director of the design offices at UNC-Chapel Hill. She founded the Dave Brumitt Foundation where—with the help of dozens of other volunteers—she planned six annual Frostbite Tour century bike rides through the hills and dales of the Carolina Piedmont. Early in her career, Pentagram sent her to Paris to meet the designers of Grapus, making it a particular honor to work with Pentagram partner Michael Bierut and his team on the NC Museum of Art's rebranding in 2010. Woven throughout were books and art catalogues. 

Barbara arrived in Bergen County, New Jersey, from Montreal, Canada, in the back seat of a mid-60s burgundy Porsche 911. Growing up, she frequented the Paramus Public Library and the Paramus Park Mall.



Multimedia studio, co-instructor
NC State University College of Design

NC State University College of Design

Publication Design / Promotion Design
University of North Carolina-Chapel Hill School of
Journalism and Mass Communication

Typography / Layout
Meredith College



American Association of Museums (annual report, art catalogues)

Telly Awards (video production, with ArtWork)

AIGA  (branding initiative)

CASE Award of Excellence (newsletter design/writing)

Pentagram Prize (writing about design)



CAM Raleigh's Betty Eichenberger Adams Society member, current

Visual Art Exchange Raleigh board member, 2011–2015

NC State College of Design board member, 2005–2014

City of Raleigh Appearance Commission former member